Maine Downeast.
The Situation:
2-year-old wellness products company in need of urgent, hands-on turnaround.
As part of our contract, Harbor House researched and developed three new products and brought them to market. Pictured here is Browntail Moth Rash Relief. See more here.
The science of business can be elusive. Even good ideas still need professional basics to bloom into a fully operational + profitable company. Maine Downeast was struggling with deficits in all areas: production, sales and marketing, and financial management.
In less than 90 days, Harbor House turned around a plummeting trajectory and created a profitable, on-the-map company. See our results >>>
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Implemented multi-prong sales plan to bring two new products to market via direct-to-retailer sales, implemented consolidated e-commerce model, and launched regional + national sales plan.
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Performed bottom-up cost analysis, established production inventory models, and armed staff with targets for fulfillment tied to sales + goals.
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Designed new + consolidated e-commerce site, established sound SEO practices, integrated and streamlined appropriate software tools, and designed SOPs related to all operations.
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Created branding guides for all products, implemented cohesive + targeted messaging across all platforms, and increased followers and reach by over 4000%.