Brooklin Boat Yard
The Situation:
World class yacht designer & builder needing marketing strategies + digital marketing.
Marketing Strategy:
Create overall marketing strategy to increase custom build projects and maximize service job pipeline.
Streamline customer-facing brand and messaging.
Digital Marketing & Website Development:
Design new website tied to marketing strategy.
Add employee recruitment page, company history, video interface for tutorials, and interactive content.
Implement social media strategy and execution- Facebook + Instagram.
Implement regular monthly e-newsletter with targeted format and audience.
Within 30 days:
Increased non-follower reach by 444%.
Overall reach up by 4966%.
Increased collaborative engagement by 6000%.
Generated customer interest in retrofit project estimated at $1 million.
